E-commerce is here to stay and to say that its completion is ruthless would be a gross understatement. As of 2024, e-commerce is expected to account for 20.1% of all retail transactions worldwide, and this number is expected to grow to 23% by 2027.
Everyone, from small store owners to big brands, is looking to capitalize on this emerging trend. This begs the question: What can you do as an e-store owner to stand out?
The answer is added convenience through personalization. This blog will tell you why this is an essential factor to consider in the world of e-commerce and how you, as an e-store owner, can use the Magento 2 Delivery Date Extension to give your customers just that.
The Importance Of Personalization In E-Commerce
Personalization is one of the key areas of focus in e-commerce strategies. But why is it so important? The short answer is that your customers expect it. The numbers speak for themselves.
- Nearly 80% of customers are likely to purchase from a company that personalizes their shopping experiences.
- Nearly 56% are more likely to come back to you for repeat purchases for the same reason.
- As a result, 92% of businesses are already using AI to drive their personalization efforts.
The bottom line of it all:
- Your e-store sees higher click-through rates and lower bounce rates.
- You will witness an increase in the average order value of your repeat customers.
- You get more bang for your buck as personalized marketing is a lot more effective than generic marketing campaigns.
While most personalization efforts involve enticing customers into making a purchase, there is one niche that you can capitalize on to give your e-store's customers that extra bit of convenience. This niche is the delivery of your customer's e-store purchases at their convenience. This is where the Magento 2 Delivery Date Extension comes in.
What Is The Magento 2 Delivery Date Extension, And Why Do You Need It?
If your e-commerce store is built on the Magento (now Adobe Commerce) platform, then the Magento 2 Delivery Date Extension will work wonders for you.
Simply put, it is an extension that you can integrate into your checkout process to help reduce friction in the final stages of purchasing. Among other things, it gives your customers the luxury of choosing a delivery time and date at their convenience.
Its importance becomes clear when you consider that the cart abandonment rate is a staggering 70.19% on average. Investing in the Magento 2 Delivery Date Extension will address a critical aspect of post-purchase satisfaction—the anticipation of the delivery.
Key Features of the Magento 2 Delivery Date Extension
If you do decide to invest in this extension, the following are the key functionalities/benefits you gain access to:
- Your customers get to choose the data and time for the delivery at a time suitable for them—bonus points for personalization.
- They will also be able to leave special instructions for delivery that will add to the convenience factor.
- As an e-store owner, you can specify non-delivery days, such as weekends or holidays, to streamline your delivery process.
- You will also be able to enable or disable the same-day delivery option, depending on circumstances.
- The Magento 2 Delivery Date Extension will also allow you to enjoy your vacations to the fullest by allowing you to exclude those precious vacation days from your customers' delivery options.
Summing It Up
The Magento 2 Delivery Date Extension can be your ace in the sleeve to gain an edge over your competition. Integrating this extension into your e-commerce store might just give your customers that push to make a purchase, and the added convenience can also result in repeat customers.
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